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When to Sell with Facts and Figures, and When to Appeal to Emotions

Neuroscience Confirms We Buy on Emotion & Justify with Logic & yet We Sell to Mr. Rational & Ignore Mr. Intuitive March 31, 2017
Sales Training Doesn’t Improve Bottom 80% So Invest In Best to Train Rest March 27, 2017
Salesman Podcast: How To Get Attention In Sales By Selling With Insights March 22, 2017
Share How Your Company’s Star Performers Articulate Value September 2, 2016
Get Off the Sales Training Merry-Go-Round and Increase Revenue August 19, 2016