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Our book

When to Sell with Facts and Figures, and When to Appeal to Emotions

AI + Niche Marketing = More Leads January 10, 2024
Selling Change Is Hard: Status Quo Bias Locks Customers In A Prison Of No Decision September 18, 2017
Why Sales Fails at Selling Change With Success Stories & Needs Change Stories/Questions September 12, 2017
From Sewer-line to Pipeline with Insight Selling September 5, 2017
Neuroscience Confirms We Buy on Emotion & Justify with Logic & yet We Sell to Mr. Rational & Ignore Mr. Intuitive March 31, 2017