How to create insight scenarios

Sell Value and Differentiate Your Product With Insight Scenarios

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How to create insight scenarios

Insight Selling Mar 20, 2013 No Comments
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Double the quality

After watching this video, you will be able to create insight scenarios that are far better at engaging customer than a product presentation.

If you want your insight scenarios to really pop, don’t worry, we can help. In fact, we guarantee that the quality of your insight scenarios will be at least two times better than if you did them yourself.

We do this by either:

  1. One-on-one coaching (click here to book an appointment). After two drafts, you will be confident that your insight scenario will have a powerful impact on your customers.
  2. In the Insight Selling workshop you’ll create insight scenarios, and then they will be critiqued. By hearing good and not so good insight scenario (click for example), you’ll calibrate a true north for what is an insight scenario that pops. Although you can learn how to create a insight scenario by the video, this is really a skill you learn best in a group (click here to book an appointment to discuss your potential workshop).

Free story (250-350 words) tools

  1. PDF: Insight Scenario Guide (click)
  2. PDF: Insight scenario template (click)
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