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What you will learn in this episode:
[00:58] – Intro
[02:38] – What is a “sales winner”?
[05:35] – Is our goal to help the buyer make the decision to buy?
[09:58] – Should we interview our best customers to find out how we add value to them?
[13:55] – What is the starting point to insight selling?
[17:26] – Techniques to deliver the insights to customers
[22:23] – Selling with stories VS logic
[32:40] – How can we accelerate the whole process?
[42:07] – Wrap up