• Make your value propositions stick like Velcro by telling relevant and memorable stories that inspire your customers to take action.
• Think on their feet since every sales situation is different.
• Have fun discussing how real people have used your offering to solve real problems.
• Collect the tribal knowledge in a memorable story format just like we’ve been doing for over 10,000 years
The game requires that you customize your stories to 3-different titles so that your stories are on target and relevant.
Because there is an element of chance to the game by rolling the dice (36-possible stories with 6 title/goals cards and 6 villain cards), your salespeople will have to think on their feet. Since each sales situation is different, knowing how to adapt your stories on the fly is a valuable skill.
After playing the game, I’ve seen stories change from being dull and unfocussed to engaging, relevant and memorable.
These mini customer stories work because: 1) They make the abstract concrete by showing how real people solved real problems and; 2) they present a scenario that allows the Buyer to draw their own conclusions. Without feeling pressured, the Buyer can now relax and listen to your message and possibly tell themselves a new story where new choices make more sense.