Selling Value with Insight Storytelling

Sell Value and Differentiate Your Product With Insight Scenarios

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Selling Value with Insight Storytelling

What we do

We show salespeople how to sell value & differentiate their product to today’s empowered buyers. By improving your team’s ability to articulate value through executive conversations, you will achieve higher win rates, shorter sales cycles, and higher margins.

We believe you must deliver insight to sell value

With the proliferation of information and advice on the internet, buyers approach salespeople with an idea of what they think they need, and what they’re willing to pay. So unless you shine a light of insight on unrecognized value, you will be forced to follow the customer down the road of commoditization and discounting, because buyers lack the time and expertise to fully appreciate the value of your complex product.

Delivering Insight

With Customer Insight Scenarios®, Provocative Questions, and Teaching with Research (click for examples), salespeople will learn how to best create and deliver insight so that they can dislodge the status quo and differentiate their product (click Training).


Our Insight Selling clients include such companies as SAP, Hitachi, Epicor Software, Eaton Corp and Transunion Corp (see testimonials video).

Next Steps

Call or email (contact) to book a 20-minute appointment to discuss how your salespeople can learn how to sell value & differentiate your product with insight selling.