About us


We show salespeople how to sell value & differentiate their product to today’s empowered buyers. By improving your team’s ability to articulate value through executive conversations, you will achieve higher win rates, shorter sales cycles, and higher margins.

Our clients include such companies as SAP, Epicor Software, Avaya, Eaton Corp, Hitachi, Transunion Corp, JLL, etc. (see testimonials video).

Michael Harris, CEO, Insight Demand

As CEO of Insight Demand®, I enjoy showing salespeople how to deliver insights so that they are able to sell value and differentiate their product.

With a graduate degree in Finance and 12-years on Wall Street, I have learned how to build business value. I then ran a finance company that grew to 125 employees and 250MM sales, and it was here I learned the power of loading the lips of your salespeople with the right messages. I then worked as a Business Partner at a Solution Selling Sales Training company and, after 5-years, I refined the totality of my many years of experience and formed Insight Demand.

I have lived & worked in NYC, London and Buenos Aires. Today, I live on an Island with no cars that is only 10-minutes by ferry to my hometown, Toronto. I still travel to the big cities on business but I am also able to enjoy kite surfing, surfing and hockey 20-meters from my home. I enjoy these simple pleasures with my wife and two children.

Please call/email to discuss how I can help your salespeople sell more. mharris@insightdemand.com 416 203 7227

(see LinkedIn Profile)